VCN clothing is a clothing brand based in Cleveland, Ohio
Designed in Figma
My Role & Responsibilities
Lead Ux designer
Wireframing, prototyping, and conducting user test
Project Duration
9/24-9/24
Challenge
I wanted to fix this website by making it easier to use and access for users trying to purchase clothing.
Client
VCN clothing
Goal
By using this website users will be able to easily navigate and purchase the clothing they want.
These wireframes are the home page and the product page .
Wireframes
Paper wireframes
The paper wireframes for the VCN clothing website. The pages shown are the home page and product page.
Low Fidelity Mobile Wireframes
Hi fidelity prototype
After the high-fidelity prototype was finalized, a usability test guide was written. These tasks were given to participants to test the usability of the app and to see if the participants could properly navigate through the website without any help.
Usability Test Objectives:
Select the Baseball shirt
Add the shirt to your cart
complete the checkout process
Of the three tasks, all task were completed easily by all participants. All participants were impressed with the visual design and how simple the navigation was.
The design of this website will help the client attract more customers and get more sales by having a better user experience and also by being easier to navigate through products.
Next Steps
Continue to iterate the design of this website as needed.
Conclusion & Next Steps